Levi Strauss CEO Asks Gun Owners Not to Bring Weapons Into Stores

Here’s an excerpt from the full Fortune Magazine article:
A few weeks after a deeply divisive election campaign might not seem like the most opportune time for a retailer to step into that hottest of debates in America: gun rights.

But the tense political climate hasn’t stopped Levi Strauss & Co from asking customers to refrain from bringing guns into its U.S. stores even when local law allows them to.

Levi Strauss Chief Executive Chip Bergh made the request in an open letter to customers posted on LinkedIn on Wednesday, aware of the potential to anger many customers, and is seeking to reassure them by saying the move is all about safety and not a political statement.

“It’s not an anti-Second Amendment thing,” Bergh told Fortune in an exclusive interview. The denim apparel
maker stopped short of issuing an outright ban on firearms.
“You don’t need a gun to try on a pair of jeans and it’s really out of respect for the safety of our employees and consumers shopping in our stores,” says the 59-year-old vegan and former U.S. Army captain. Bergh, who is not a gun owner, noted with pride that he has fired weapons countless times and surmised he could still clean a gun blindfolded as he could in his military days.
(Actually, if you carry a pistol inside the pants waistband, you DO need a gun to try on a pair of jeans– John)

Here’s another excerpt from the original article:
“For retailers and restaurants, taking any stand on the hot-button issue of gun control is fraught with risk: they can easily offend a big part of their clientele, but at the same time, the sight of rifle-toting men can unnerve other customers. (Rifle-toting? Are these people so ignorant about guns they don’t know rifle from a revolver? — John) And apart from race, there is perhaps no debate more fractious in the U.S. than the one surrounding gun control.”
Read the full article at: http://fortune.com/2016/11/30/levis-guns/

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